Essence of the Precious Campaign

Achieved Results

x2.0 – x2.5

ROAS ONLINE

x1.6 – x1.7

ROAS OFFLINE TRAFFIC

-25%

COST PER LEAD

About Client

We leveraged performance advertising to attract high-quality audiences, drive online conversions, and support offline store visits while maintaining premium brand credibility.

The Story

We leveraged performance advertising to attract high-quality audiences, drive online conversions, and support offline store visits while maintaining premium brand credibility.

The Goal

• Generate high-quality leads from middle-aged, high-income audiences
• Drive high-value online conversions and support offline store traffic
• Balance online revenue and in-store visits
• Strengthen brand trust and credibility through performance advertising

Our Solution

• Deployed performance marketing aligned with premium brand positioning
• Executed multi-channel ads across Meta, TikTok, and Google
• Optimized toward lead quality through audience, bidding, and remarketing strategies
• Applied real-time tracking and attribution to continuously optimize performance