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  • 0977 920 919 - 0933 402 709
  • tech2work@unomedia.vn
  • 244 Cong Quynh, Ben Thanh Ward, HCMC

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SOCIAL MEDIA MANAGEMENT

Building a comprehensive
Social Media strategy for businesses

Where brands are seen, loved, and chosen. UNO Tech helps businesses understand their target audience, deliver messages with the right insights, distribute through the right channels, at the right time, and to the right audience.

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Social Media Marketing (SMM) and its role in the digital era

Social Media Marketing (SMM) involves using platforms like Facebook, TikTok, YouTube, Instagram, LinkedIn, Zalo... to:

  • Connect with the right customer segments.
  • Build and maintain brand image.
  • Increase traffic and revenue.
  • Nurture community and loyal customers.

UNO Tech treats Social Media not as a “nice-to-have” channel, but as a strategic asset. Everything we do is designed around:

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Who are the real customers?

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What are the real problems?

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Which platform is truly their “home”?

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How do we run social and still measure outcomes?

UNO Tech executes Social Media with a long-term strategy

Social media strategy

Strategy

  • Clear goals: awareness, leads, revenue, community.
  • Customer persona.
  • Insights & decision barriers.

Content & Creative

  • Content pillars.
  • Video pipeline (short-long).
  • Platform-fit formats.

Measurement & Optimization

  • KPIs: reach, engagement, leads, CTR, conversion.
  • Optimize after each cycle.

Channel & Platform

  • Choose primary vs. supporting channels.
  • Each platform’s role in the customer journey.

Growth & Distribution

  • Seeding.
  • Influencer/Creator.
  • Paid ads (if needed).
  • Social commerce & affiliate.

Modern technologies applied in Social Media Marketing at

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AI-driven Content & Creative Optimization

Use AI to analyze content, predict performance, select hooks, optimize messaging, and tailor video formats to user behavior.

Data Tracking & Measurement

Cross-platform tracking to measure impact from Social - Website - TikTok Shop/Shopee - real revenue.

Social Listening & Insight Mining

Track trends, sentiment, and conversations around your brand/competitors to adjust strategy in time.

Social Commerce Integration

Connect Social with TikTok Shop / Facebook Shop / Shopee to track the full journey: view - interest - purchase - review.

Social Media Marketing service types
& Management at

Social Media Strategy

UNO Tech builds an overarching strategy that guides your entire social media operation.

  • Industry, customer behavior & competitor analysis
  • Define objectives and the role of each platform
  • Messaging, tone of voice, and content formats
  • Content pillars & journey-based content mapping
  • 3–6 month growth roadmap
Social Media Strategy

Social Media Marketing & Management Workflow at UNO Tech

UNO Tech employs a professional and transparent workflow through each stage to ensure the final product is perfect.

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01.
Understanding the Brand & Defining Strategy

Before creating content, UNO Tech takes time to deeply understand the brand. We analyze:

  • Where the brand is positioned and its objectives
  • Who the target customers are, their behaviors, needs, and motivations
  • Industry context & competition level
  • Current relevant content trends

From there, UNO Tech defines a strategic direction to ensure all social activities align with the goals from the start.

02.
Developing Content Strategy

Based on the overall strategy, UNO Tech develops a detailed content plan including:

  • Content pillars (main content themes)
  • Consistent key messaging
  • Content types (posts, videos, infographics, etc.)
  • Monthly content posting schedule

The strategy helps the brand stay consistent and clear, avoiding random posting.

03.
Creating Content & Producing Visuals/Videos

UNO Tech creates content tailored to each platform:

  • Images, designs, graphics, motion
  • Short videos following trends
  • Posts that convey messages simply - easy to interact with

All ensure two factors: brand image and user behavior suitability.

04.
Posting & Channel Management

At this stage, UNO Tech posts and manages the business's social channels:

  • Scheduling posts
  • Optimizing captions - hashtags - posting times
  • Daily interaction monitoring
  • Responding to basic comments and messages
  • Coordinating with the customer service team for in-depth questions

Goal: to keep the business's channel active and generate real interactions.

05.
Monitoring Performance & Reporting

We continuously monitor the activities of each Social channel:

  • Which content is effective, which is not
  • Which customer segments are responding the most
  • View rate, retention, interaction of each video
  • Effectiveness of directing social to website/shop

The data is compiled into periodic reports, with easy-to-understand analysis and improvement suggestions.

06.
Optimizing & Improving Strategy Monthly

Based on real data and user feedback, UNO Tech adjusts:

  • Content pillars
  • Posting frequency and time slots
  • Content messaging
  • Image/video formats
  • Community development or channel growth direction

As a result, the business's social media becomes increasingly effective - insight-driven - and grows sustainably.

Services

Explore our other services

  • WEBSITE DEVELOPMENT & AI INTEGRATION

    WEBSITE DEVELOPMENT & AI INTEGRATION

    SEO-ready websites with UX-focused design. Integrated AI for behavior analysis, content personalization, and performance optimization.

    WEBSITE DEVELOPMENT & AI INTEGRATION

    SEO-ready websites with UX-focused design. Integrated AI for behavior analysis, content personalization, and performance optimization.
  • SEO & SEM

    SEO & SEM

    AIO (AI + Optimization) strategies to adapt to new search behaviors. Optimize multi-channel search intent, SGE/AI Search content, and keyword performance.

    SEO & SEM

    AIO (AI + Optimization) strategies to adapt to new search behaviors. Optimize multi-channel search intent, SGE/AI Search content, and keyword performance.
  • PERFORMANCE MARKETING

    PERFORMANCE MARKETING

    Multi-channel paid campaigns with transparent measurement and continuous, data-driven optimization. Maximize revenue while reducing acquisition cost.

    PERFORMANCE MARKETING

    Multi-channel paid campaigns with transparent measurement and continuous, data-driven optimization. Maximize revenue while reducing acquisition cost.
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We’re always happy to help!

If you have any other questions, don’t hesitate to reach out.
If you have any other questions, don’t hesitate to reach out.
Contact us now

Customer Service: 0977 920 919

Customer Service: 0977 920 919

Sales: 0933 402 709

Sales: 0933 402 709

Frequently asked questions about UNO Tech

What is UNO Tech?

UNO Tech is a Digital Marketing agency providing end-to-end solutions for small and medium businesses (SMEs) in Vietnam. We help businesses grow sustainably with services such as website design, SEO, SEM, Social Media Management, Performance Marketing, and AI-powered CRM.

What types of businesses is UNO Tech a good fit for?
  • UNO Tech is especially suitable for SMEs that want to:
  • Build a professional brand presence on digital channels.
  • Grow revenue through effective, performance-based marketing.
  • Leverage AI and data to optimize performance and media costs.
Does UNO Tech offer full-service marketing packages?

Yes.

UNO Tech provides full-service marketing from strategy – execution – measurement – optimization. Every project is tailored to clear business objectives, helping clients save time and achieve real, sustainable results.

How is UNO Tech different from other agencies?

UNO Tech stands out in three key ways:

  1. Combining creativity with technology (AI, CRM, Automation).
  2. Data-driven thinking for clear, evidence-based decisions.
  3. Clear, transparent, and measurable performance commitments.
How can we get started working with UNO Tech?

You can easily get started with UNO Tech by:

  • Step 1: Contact UNO Tech via hotline: 0977 920 919 or email: tech2work@unomedia.vn
  • Step 2: Share your business goals and current challenges.
  • Step 3: UNO Tech will analyze your situation, propose a solution and detailed quotation, then build a tailored implementation plan for your business.
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Contact UNO Tech for tailored Digital Marketing strategy consultation for your business.

Schedule a Consultation

Customer Service: 0977 920 919

Customer Service: 0977 920 919

Business: 0933 402 709

Business: 0933 402 709