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  • tech2work@unomedia.vn
  • 244 Cong Quynh, Ben Thanh Ward, HCMC

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SEO & SEM SERVICES

Transforming in the new era
of SEO AI search

Optimizing not just to rank on Google, but to be recognized, trusted, and recommended by AI in every answer. UNO Tech helps businesses appear exactly where customers search, from Google Search, Google AI Overview to new generation AI platforms.

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The core role of SEO & SEM in business growth

In the context of customers starting their purchasing journey on Google, SEO and SEM have become an indispensable foundation for any Digital Marketing strategy.

What is SEO & SEM?

  • SEO is the process of optimizing a website to appear organically on Google, bringing in a stable, high-quality, and sustainable flow of visitors.
  • SEM is paid search advertising that allows businesses to appear immediately when users search for products.

Combining SEO & SEM to create a comprehensive growth system

  • SEO provides long-term growth
  • SEM delivers quick revenue
  • Businesses optimize the entire customer search journey
  • Optimize customer acquisition costs
  • Increase brand awareness

Why businesses should invest in SEO & SEM

Customers search anytime, anywhere

Keywords, questions, and search behaviors change constantly. If your brand doesn’t show up, your competitors will take the opportunity.

Google’s algorithm keeps changing

Studies show:

  • Zero-click searches are up 34.5%
  • Sites can lose 40-55% of traffic as AI Overviews answer more queries directly
  • People search more in conversational ways thanks to AI
  • It’s not just about ranking — your content must be understood, evaluated, and recommended by AI.

SEO lowers long-term costs, SEM accelerates results

Done right, SEO delivers the best ROI and becomes the foundation for long-term growth. SEM boosts performance quickly while SEO compounds over time.

Build trust, credibility, and brand authority

SEO/SEM helps your business earn a place in customers’ minds — and in Google’s eyes.

SEO in the AI eraOptimized for the new search technology stack

The rise of AI models like Google AI Overview, Bard/Gemini, ChatGPT, and Perplexity is reshaping how people search and how information gets surfaced. UNO Tech approaches modern SEO with a strategic, data-driven lens—grounded in user behavior and how AI evaluates content.

SEO in AI era

The shift from Search to Answers

People used to search to “click a link”. Now AI often provides direct answers, so ranking #1 no longer guarantees traffic.
Modern SEO needs to be optimized for AI citation and inclusion in answers—not just traditional SERPs.

Search to Answers

Google AI Overview prioritizes context over isolated keywords

Context-rich content with clear structure and reasoning wins over “keyword-only” optimization.

  • Systematic, end-to-end answers
  • Clear key points and scannable sections
  • Logical connection between ideas
  • Verifiable and trustworthy information
  • Entity signals
Google AI Overview

LLM Search is becoming a new query source

Perplexity, ChatGPT search modes, Bing AI… use LLMs to synthesize web content. Many systems cite only trusted sources—your site needs Entity, GEO, and trust signals.

UNO Tech optimizes the following to increase the chance of being cited:

  • GEO (Generative Engine Optimization)
  • Entity SEO
  • Trust signals
  • Advanced structured data schemas
LLM Search

Combine SEO – UX – user behavior (SXO)

Google and AI don’t only read content—they evaluate experience. SXO helps AI “understand you better” and users “stay longer”.

  • Load speed
  • Layout
  • Interactivity
  • Bounce rate
  • Dwell time
SXO

Unique Selling Propositions inSEO & SEM services of

Appear where customers are searching

UNO Tech optimizes so that businesses not only rank on Google Search but also appear in Google AI Overview and answers from ChatGPT/Gemini. Customers see the business exactly where they are looking for information, missing no opportunities.

Rapid growth and long-term sustainability

SEO strengthens the website over time, while SEM drives immediate conversions. UNO Tech combines both to help SMEs achieve early sales, build a sustainable growth foundation, and avoid dependence on advertising.

Content prioritized by AI recommendations

We create content following AIO/AEO/GEO standards, helping AI understand correctly, trust, and easily select it for answers. This is a significant advantage in an era where users receive information directly from AI even before clicking on websites.

Attract high-potential customer segments

UNO Tech analyzes search intent and behavior to help businesses reach the right people who need your products/services. As a result, there is less wasted traffic, higher quality leads, and a noticeable increase in closing rates.

E-commerce & online sales

Every SEO & SEM activity is tracked with specific metrics: rankings, ad costs, searches, leads, conversion rates. Helping businesses see that the costs incurred align with the value delivered.

Tailored strategies for each industry

Avoiding a one-size-fits-all approach, UNO Tech designs strategies based on the industry, goals, and budget of each business. Ensuring practical results and cost optimization.

SEO service types at

Overall SEO

A holistic SEO approach that builds a sustainable growth foundation for your website.

  • In-depth technical audit: errors, speed, Core Web Vitals
  • Website architecture, internal linking & advanced schema
  • Topic cluster & search intent–driven content system
  • Entity SEO + GEO + AEO + AIO (AI Optimization)
  • Brand signals & high-quality backlinks
Overall SEO

SEO & SEM Service Implementation Workflow at UNO Tech

UNO Tech employs a professional and transparent workflow through each stage to ensure the final product is perfect.

Start your project now
01.
Consultation & Understanding the Business
UNO Tech works directly with businesses to understand their industry, business goals, and current challenges. This ensures that the strategy is designed in the right direction from the start.
02.
Website Audit & Market Analysis
We conduct a comprehensive evaluation of the website (technical, content, UX, AI Overview compatibility) and analyze the market and competitors to identify opportunities and challenges.
03.
Keyword Research & Search Behavior Analysis
UNO Tech builds a keyword set based on intent, search behavior, and conversational queries suitable for AI Search, helping content meet the actual needs of users.
04.
Developing SEO (and SEM if needed) Strategy
Based on data, we develop a sustainable SEO strategy. If the client requires SEM, UNO Tech will integrate search advertising strategies to accelerate conversions and optimize costs.
05.
Technical SEO & User Experience Optimization (SXO)
Optimizing speed, page structure, schema, internal linking, and UX to make the website friendly to Google, AI, and improve conversion capabilities.
06.
Implementing SEO-standard Content
Content is created according to SEO standards: clear, structured, easy to understand, and easily analyzed by AI. This increases the chances of appearing in Google AI Overview and improves overall SEO performance.
07.
Reporting & Continuous Optimization
We provide regular reports on rankings, traffic, conversions, and other key metrics. Based on this data, UNO Tech continuously optimizes the strategy to ensure long-term effectiveness. If SEM is implemented, we optimize the Google Ads account to increase conversions and reduce costs.
Services

Explore our other services

  • WEBSITE DEVELOPMENT & AI INTEGRATION

    WEBSITE DEVELOPMENT & AI INTEGRATION

    SEO-ready websites with UX-focused design. Integrated AI for behavior analysis, content personalization, and performance optimization.

    WEBSITE DEVELOPMENT & AI INTEGRATION

    SEO-ready websites with UX-focused design. Integrated AI for behavior analysis, content personalization, and performance optimization.
  • SOCIAL MEDIA MANAGEMENT

    SOCIAL MEDIA MANAGEMENT

    End-to-end social strategy — from content planning and channel management to performance tracking. Build consistent branding, engagement, and conversions.

    SOCIAL MEDIA MANAGEMENT

    End-to-end social strategy — from content planning and channel management to performance tracking. Build consistent branding, engagement, and conversions.
  • PERFORMANCE MARKETING

    PERFORMANCE MARKETING

    Multi-channel paid campaigns with transparent measurement and continuous, data-driven optimization. Maximize revenue while reducing acquisition cost.

    PERFORMANCE MARKETING

    Multi-channel paid campaigns with transparent measurement and continuous, data-driven optimization. Maximize revenue while reducing acquisition cost.
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We’re always happy to help!

If you have any other questions, don’t hesitate to reach out.
If you have any other questions, don’t hesitate to reach out.
Contact us now

Customer Service: 0977 920 919

Customer Service: 0977 920 919

Sales: 0933 402 709

Sales: 0933 402 709

Frequently asked questions about UNO Tech

What is UNO Tech?

UNO Tech is a Digital Marketing agency providing end-to-end solutions for small and medium businesses (SMEs) in Vietnam. We help businesses grow sustainably with services such as website design, SEO, SEM, Social Media Management, Performance Marketing, and AI-powered CRM.

What types of businesses is UNO Tech a good fit for?
  • UNO Tech is especially suitable for SMEs that want to:
  • Build a professional brand presence on digital channels.
  • Grow revenue through effective, performance-based marketing.
  • Leverage AI and data to optimize performance and media costs.
Does UNO Tech offer full-service marketing packages?

Yes.

UNO Tech provides full-service marketing from strategy – execution – measurement – optimization. Every project is tailored to clear business objectives, helping clients save time and achieve real, sustainable results.

How is UNO Tech different from other agencies?

UNO Tech stands out in three key ways:

  1. Combining creativity with technology (AI, CRM, Automation).
  2. Data-driven thinking for clear, evidence-based decisions.
  3. Clear, transparent, and measurable performance commitments.
How can we get started working with UNO Tech?

You can easily get started with UNO Tech by:

  • Step 1: Contact UNO Tech via hotline: 0977 920 919 or email: tech2work@unomedia.vn
  • Step 2: Share your business goals and current challenges.
  • Step 3: UNO Tech will analyze your situation, propose a solution and detailed quotation, then build a tailored implementation plan for your business.
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Contact UNO Tech for tailored Digital Marketing strategy consultation for your business.

Schedule a Consultation

Customer Service: 0977 920 919

Customer Service: 0977 920 919

Business: 0933 402 709

Business: 0933 402 709