Nguyen Kim Peak Season Search

Achieved Results

+92%

YOY ORGANIC TRAFFIC GROWTH

100%

RECOVERY OF TRAFFIC PEAK

-45% → 0%

STOP THE DECLINE IN ORGANIC TRAFFIC

About Client

Nguyen Kim is one of Vietnam’s leading electronics and home appliance retailers, with a strong nationwide retail network and a well-established ecommerce platform supporting diverse consumer needs.

The Story

Nguyen Kim is one of Vietnam’s leading electronics and home appliance retailers, with a strong nationwide retail network and a well-established ecommerce platform supporting diverse consumer needs.

The Goal

• Recover organic traffic during peak sales periods
• Prevent ranking decline of strategic keywords in the electronics retail category
• Strengthen a long-term SEO foundation for a large-scale ecommerce website

Our Solution

• Conducted a comprehensive SEO audit (technical, content, design,...)
• Developed a seasonal SEO strategy aligned with key product categories
• Optimized On-page and Off-page SEO for commercial and category keywords
• Activated unpaid channels (Zalo, Web Push) to support traffic recovery