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  • 0977 920 919 - 0933 402 709
  • tech2work@unomedia.vn
  • 244 Cong Quynh, Ben Thanh Ward, HCMC

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PERFORMANCE MARKETING

Performance Marketing

Where brands are seen, loved, and chosen. UNO Tech helps businesses understand their target audience, deliver messages with the right insights, distribute through the right channels, at the right time, and to the right audience.

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What is Performance Marketing?

Performance Marketing is a data-driven approach where all advertising activities are measured, tracked, and optimized in real-time. It focuses on the entire value chain of performance, including:

  • Comprehensive measurement: from impression - click - view - engagement - lead - sale - LTV (lifetime value).
  • Real-time optimization based on algorithms, user signals, and multi-channel data.
  • Focus on business outcomes, not just media outcomes.
  • Personalize user experience using data, AI, and machine learning.
  • Optimize the customer journey, not just ad creatives.

Why do businesses need Performance Marketing?

In an AI-first world with fragmented user journeys, Performance Marketing helps businesses stay efficient and keep growing.

User behavior has changed

Customers don’t purchase in one place anymore. They might watch TikTok, search Google, click Meta, then come back days later — or buy instantly via impulse buying or during a micro-moment.
Performance Marketing tracks, analyzes, and optimizes the full journey so conversions aren’t missed.

User behavior

Ad costs keep rising

CPC and CPM increase year over year, making ads burn budget fast. Performance Marketing optimizes in real-time to remove waste and focus spend on the highest-intent audiences.

Rising ads cost

Decisions must be data-driven

Performance Marketing enables clear measurement: CPA, ROAS, LTV, cart abandonment, and more. With transparent data, you can see which channels work, which creatives convert, and which customers deliver the most value.

Data-driven decisions

Performance Marketing servicesat

UNO Tech runs Performance Marketing across 3 platforms

Google Search Ads

Conversion-focused campaigns that reach people with real buying intent.

What we deliver:

  • Deep keyword research (Search Intent)
  • Campaign groups: Brand - Generic - Competitor - Long-tail
  • Bidding aligned to CPA/ROAS goals
  • GA4 conversion tracking setup
  • Quality Score optimization
  • RLSA & behavior-based remarketing
Google Search Ads mockup

Unique Selling Propositions inPerformance Marketing of

Data-driven strategies

We analyze customer behavior, market trends, and past performance before launching campaigns, ensuring every decision is backed by clear data rather than intuition.

Optimization supported by technology

AI and internal analytics systems help track metrics in real-time, identify inefficiencies, and suggest optimization directions faster.

Content prioritized by AI recommendations

Content is developed based on customer insights: hooks, messaging, layouts... are continuously A/B tested to find the best converting version.

Continuous budget optimization

Operating in a "monitor - analyze - optimize" loop helps reduce waste, accurately allocate budgets to the most effective audience segments and placements.

Standardized measurement

UNO Tech sets up GA4, Pixel, CAPI, and multi-point tracking to ensure data aligns with reality, optimizes correctly, and minimizes discrepancies.

Value-focused reporting

Concise yet insightful reports: effective customer segments, profitable creatives, funnel-based costs, and improvement strategies for the next phase.

Performance Marketing Service Implementation Workflow at UNO Tech

UNO Tech employs a professional and transparent workflow through each stage to ensure the final product is perfect.

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01.
Discovery & Market Research

Information Gathering - Understanding the Business - Market Research

  • Collect information about the industry, products, competitors, and target customers.
  • Analyze user behavior, needs & conversion barriers.
  • Define communication objectives & feasible KPIs.
02.
Planning & Marketing Strategy

Build strategy and optimize budget from the start

  • Build a communication funnel according to the customer journey (TOF-MOF-BOF).
  • Plan channels: Google, Facebook, TikTok, Retargeting…
  • Budget estimation & allocation by objectives.
  • Select key KPIs (CPA, ROAS, CAC, Leads,…).
03.
Content Production & Technical Setup Planning

Content production - Tracking system preparation - Campaign scheduling

  • Design images, videos, and copy optimized for conversion.
  • Install standard tracking: GA4, Pixel/Tag, Event Conversion,…
  • Build clear account - ad group - campaign structure.
  • Check quality score & creative relevance.
04.
Optimization & Scaling

Operation - Monitoring - Real-time Optimization

  • Control costs by audience segments, creatives, placements.
  • Continuous optimization: A/B testing, keyword optimization, targeting, bidding.
  • Retargeting & scaling based on performance.
  • Proactively alerting on fluctuations (CPM, CPC, conversion rates…).
05.
Reporting & Continuous Optimization

Transparent reporting - In-depth analysis - Improvement suggestions

  • Weekly/monthly performance reports.
  • Provide insights on user behavior, best-selling products, most effective segments.
  • Propose new strategies for long-term growth.
Services

Explore our other services

  • WEBSITE DEVELOPMENT & AI INTEGRATION

    WEBSITE DEVELOPMENT & AI INTEGRATION

    SEO-ready websites with UX-focused design. Integrated AI for behavior analysis, content personalization, and performance optimization.

    WEBSITE DEVELOPMENT & AI INTEGRATION

    SEO-ready websites with UX-focused design. Integrated AI for behavior analysis, content personalization, and performance optimization.
  • SEO & SEM

    SEO & SEM

    AIO (AI + Optimization) strategies to adapt to new search behaviors. Optimize multi-channel search intent, SGE/AI Search content, and keyword performance.

    SEO & SEM

    AIO (AI + Optimization) strategies to adapt to new search behaviors. Optimize multi-channel search intent, SGE/AI Search content, and keyword performance.
  • SOCIAL MEDIA MANAGEMENT

    SOCIAL MEDIA MANAGEMENT

    End-to-end social strategy — from content planning and channel management to performance tracking. Build consistent branding, engagement, and conversions.

    SOCIAL MEDIA MANAGEMENT

    End-to-end social strategy — from content planning and channel management to performance tracking. Build consistent branding, engagement, and conversions.
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We’re always happy to help!

If you have any other questions, don’t hesitate to reach out.
If you have any other questions, don’t hesitate to reach out.
Contact us now

Customer Service: 0977 920 919

Customer Service: 0977 920 919

Sales: 0933 402 709

Sales: 0933 402 709

Frequently asked questions about UNO Tech

What is UNO Tech?

UNO Tech is a Digital Marketing agency providing end-to-end solutions for small and medium businesses (SMEs) in Vietnam. We help businesses grow sustainably with services such as website design, SEO, SEM, Social Media Management, Performance Marketing, and AI-powered CRM.

What types of businesses is UNO Tech a good fit for?
  • UNO Tech is especially suitable for SMEs that want to:
  • Build a professional brand presence on digital channels.
  • Grow revenue through effective, performance-based marketing.
  • Leverage AI and data to optimize performance and media costs.
Does UNO Tech offer full-service marketing packages?

Yes.

UNO Tech provides full-service marketing from strategy – execution – measurement – optimization. Every project is tailored to clear business objectives, helping clients save time and achieve real, sustainable results.

How is UNO Tech different from other agencies?

UNO Tech stands out in three key ways:

  1. Combining creativity with technology (AI, CRM, Automation).
  2. Data-driven thinking for clear, evidence-based decisions.
  3. Clear, transparent, and measurable performance commitments.
How can we get started working with UNO Tech?

You can easily get started with UNO Tech by:

  • Step 1: Contact UNO Tech via hotline: 0977 920 919 or email: tech2work@unomedia.vn
  • Step 2: Share your business goals and current challenges.
  • Step 3: UNO Tech will analyze your situation, propose a solution and detailed quotation, then build a tailored implementation plan for your business.
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Contact UNO Tech for tailored Digital Marketing strategy consultation for your business.

Schedule a Consultation

Customer Service: 0977 920 919

Customer Service: 0977 920 919

Business: 0933 402 709

Business: 0933 402 709